4th IPMA Global MarComm Meeting – new ideas shared
On the 4th-5th of March, over 35 participants from 26 IPMA’s Member Associations met online during the 4th IPMA Global MarComm Team meeting. IPMA Global MarComm Team is a fantastic group of marketing professionals who meet annually for 4 consecutive years – to share knowledge, experiences, and best practices. This year’s sessions were dedicated to a summary of the past year, new initiatives and product launches of IPMA Global. We also had several workshops on the topics proposed during the IPMA MarComm Coffee meetings that have taken place since summer 2021 (every 1st Monday of the month).
During the first day of our meeting, IPMA VP MarComm, Awards and Events – Jose Reyes welcomed our team. IPMA ExBo, together with P&S coordinators, presented the newest developments and deliveries of 2021. We managed to see the presentations of all IPMA certification products, premiere of IPMA Brand Manual 2021, and summaries of IPMA projects from 2021 and 2022.
The second day of the meeting was dedicated to workshops, discussions and feedback sessions. We managed to discuss the IPMA Global Events calendar 2022 and all the past events of the year 2021. Our participants discussed online events engagement and challenges actively. During a workshop session on executing interactive online events, we had the opportunity to discuss topics related to audience engagement and networking. Thanks to a fantastic workshop prepared by our guests – facilitators from the event-interactive.com – we could experience engaged audience facilitation techniques.
A big thank you to the entire IPMA Global MarComm Team, all the contributors and participants.
All the presentations and ZOOM recordings are still available for the IPMA MAs internal use. In case of any questions, please get in touch with magdalena.gawlak@ipma.world.